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February 13, 2017
Hospitality Revenue Management: New Edition of Popular Guide Offers Hotels and Resorts a Roadmap for Success

Source: PRWeb

“Previous editions of this popular guide have served as an invaluable resource for senior hotel executives, general managers, revenue managers, IT directors and other decision makers seeking to upgrade their revenue management capabilities. The 2017 edition is completely revised, updated and expanded to highlight emerging trends and new technology innovation, with a focus on revenue management as it applies not only to guest rooms but across all parts of the hotel or resort property.”

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January 19, 2017
4 B2B Marketing Trends to Watch in 2017

Source: ProfitGuide

“As of a year ago, Starfleet Media estimated that registration was required to access 80% of B2B content marketing assets—your name and email address was the price you had to pay to view or download a whitepaper, article or presentation. The share of content that is “gated” in this way is likely to decline in 2017. Potential customers are becoming less willing to agree to companies’ demands for up-front information.”

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January 17, 2017
The 5 Biggest Hospitality Trends of 2016 – and How They’ll Keep Impacting your Business in the Year Ahead

Source: Sabre

“This year will see many hoteliers updating their systems to fully realize the promises of data-driven personalization. For example, according to Starfleet Research, 27 percent of hoteliers who didn’t update their PMS during the last three years say they plan to do so within the next year.”

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November 17, 2016
Starfleet Research Launches Research Study on Best Practices in Application Performance Management

Source: PRWeb

“Starfleet Research, a leading provider of best practices market research, today announced the launch of a far-reaching study on Application Performance Management. The research will culminate in the January publication of The 2017 Benchmark Report on Application Performance Management. The new report will offer a comprehensive look at how companies today are utilizing application performance monitoring tools to identify database problems, identify resource bottlenecks and pinpoint defective or inefficient code.”

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November 7, 2016
Next-Generation Technologies Set the Stage for Hotel Revenue Growth

Source: Hospitality Times

A next-generation PMS should enable hoteliers to centrally manage, track, measure, analyze and optimize the constant flow of information across all parts of the organization in real-time. Ultimately, and most importantly, it should ensure that business operations run as efficiently and as effectively as possible. As discussed in The 2016 Smart Decision Guide to Hotel Property Management Systems,, these operations are largely interconnected.”

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October 13, 2016
Hotel PMS: Which Buying Considerations Matter Most and How to Get the Most Value

Source: 4Hoteliers

“According to Starfleet Research, there are a number of expectations of next-generation hospitality technologies that hoteliers are bound to have in common. These center on the desire to improve operational efficiencies across all parts of the organization.The most important buying consideration may be the degree to which core hotel and resort functions can be fully automated.”

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October 6, 2016
When, Why and How to Gate Your Content for Maximum Results

Source: Act-On

“Marketers do tend to use different gating strategies for different content formats. According to the 2015 Benchmark Report on B2B Content Marketing and Lead Generation report from Starfleet Media, infographics and case studies are almost never gated. But 75% of white papers are.”

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September 16, 2016
Starfleet Research: 93% of Operators Want a POS System that Will Improve Guest Satisfaction, Loyalty and Positive Word of Mouth

Source: Hospitality Technology

“According to the study, today’s restaurant operators are seeing the biggest technology shift since the 1980s, when POS terminals replaced cash registers. Mobility, flexibility and customization are hallmarks of new POS systems. Many solutions also incorporate inventory control functionality, pay-at-table processing, employee management tools, reporting capabilities and seat reservations management. Moreover, today’s POS systems accept an increasing array of payment methods, including chip credit cards and e-wallet apps.”

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September 12, 2016
Big Advances in Restaurant Management and POS Systems

Source: Restaurant management

“Next-generation restaurant management and POS systems are having a profound impact on business operations, guest satisfaction, revenue growth and overall profitability. According to the 2016 Smart Decision Guide to Restaurant Management and POS Systems, more than three-quarters (78%) of restaurant operators cite the benefits of POS mobility as the top reason to upgrade their technology capabilities.”

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September 8, 2016
Starfleet Research Releases 2016 Guide to Hotel Property Management Systems

Source: Hotelier

“In previous years, Starfleet’s guide has helped hoteliers discover the latest research, insights and recommendations for improving hotel or resort operations in order to increase occupancy, revenues and profitability. This year’s edition promises to do the same with updates and expansions which highlight emerging trends and new technological innovations.”

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August 25, 2016
Starfleet Research: Hoteliers Looking to Upgrade Property Management Systems

Source: Hospitality Technology

“Next-generation property management solutions (PMS) are empowering hoteliers to drive ever-increasing levels of efficiency and effectiveness. And hoteliers are looking to upgrade their PMS systems. In fact, The 2016 Smart Decision Guide to Hotel Property Management Systems, a research report by Starfleet Research, the IT market research arm of Starfleet Media, found that more than one-quarter (27%) of hoteliers who have not upgraded their property management system within the past 3 years plan to do so in the next 12 months.”

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August 23, 2016
Tech Upgrades Pay Off for Small Practices

Source: Diagnostic Imaging

“Matching the right practice to the right solution generally requires research, knowledge, and patience. But, done right, the effort can pay off in spades. In fact, according to new research from IT market research firm Starfleet Research, with underwriting support from AdvancedMD, Allscripts, CareCloud, GE Healthcare and RxNT, 68 percent of small practices, and 76 percent of medium-size and large practices, report that they have achieved “significant” or “dramatic” business improvement after implementing next-generation software.”

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August 22, 2016
Study: Property Management System is Key in Hotel Success

Source: eHotelier

“It’s no wonder that so many hoteliers have come to embrace next-generation hospitality technology as a strategic imperative. In fact, according to the research, more than one-quarter (27%) of hoteliers who have not upgraded their PMS within the past 3 years plan to do so in the next 12 months.”

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August 18, 2016
The Right Property Management System a Key Factor in Hotel Success, According to Latest Industry Research

Source: PRWeb

“Starfleet Research, the leading provider of best practices IT market research for the hospitality industry, today announced the release of The 2016 Smart Decision Guide to Hotel Property Management Systems. Previous editions of this popular annual guide have proven to be an invaluable resource for hoteliers in need of the latest research findings, insights and recommendations for streamlining their hotel or resort operations and increasing occupancy, revenues and profitability.”

Read the Press Release

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July 15, 2016
Modern Restaurant Management: The Latest in POS

Source: Modern Restaurant Management

“Just as important, according to Starfleet Research, are the robust data analysis and performance reporting capabilities that many solutions now offer and which can help them better manage their operations and identify more opportunities for improvement. The research is based on data collected from 162 qualified survey respondents across different types of food and beverage services organizations.”

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July 7, 2016
Restaurant Technologies: “Everything You Need to Know”

Source: The Daily Meal

“What key concepts should buyers keep in mind? What considerations should influence their purchase decisions? How can not only fine-dining restaurants, but also quick service and fast casual operations, cafes, bars, and even cafeterias, maximize the value of the investment in next-generation technologies? Starfleet Research, a leader in IT market research for the hospitality sector, addresses these and other questions to unveil what is being touted as “everything you need to know” about next-generation technologies.”

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June 30, 2016
Next-generation Restaurant Management and POS Systems

Source: Restaurant Business

“It’s clear that restaurants have technology on the brain: Almost one-quarter (24 percent) of restaurant owners and operators who have not purchased a new restaurant management and POS system within the past three years plan to do so in the next 12 months, according to research from the newly released 2016 Smart Decision Guide to Restaurant Management and POS Systems.”

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June 23, 2016
The 2016 Guide to the Latest Restaurant Management Technologies is Now Out

Source: Foodservice and Hospitality

“Among the most sought-after technologies, according to the guide, were payment terminals that accept the latest forms of payment — including chip-and-pin and tap-to-pay technology — and e-wallet mobile apps. These methods of payment vastly expedite the transaction process, saving restaurant operators time while also providing a better experience for customers. The guide also highlights an increased interest in portable POS devices that can also handle inventory control, labour management, loyalty-program management and marketing.”

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June 21, 2016
Why Retailers are Upgrading Their Retail Management and POS Systems

Source: Retail TouchPoints

“Next-generation retail management and POS systems have been shown to be successful in helping retailers achieve all of these objectives, with the vast majority of survey respondents to The 2015 Smart Decision Guide to Retail Management and POS Systems citing “significant” or “dramatic” improvement.”

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June 16, 2016
Tech Upgrades Pay Off for Medical Practices

Source: Physicians Practice

“According to new research from IT market research firm Starfleet Research, with underwriting support from AdvancedMD, Allscripts, CareCloud, GE Healthcare and RxNT, 68 percent of small practices, and 76 percent of medium-size and large practices, report that they have achieved “significant” or “dramatic” business improvement after
implementing next-generation software.”

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June 14, 2016
Six Signs You Should Be Using a Marketing Automation Tool

Source: Printing Impressions

“Outsourcing for certain tasks is no longer necessary because of the assistance of automation. In fact, according to benchmark data collected by Starfleet Media, companies outsource 68% of their content development activities, 64% of their content asset design activities, and 51% of their demand generation activities. With automation, these designs become simple and easy to create — eliminating the need to outsource.

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June 14, 2016
The Strategic ‘How To’ Guide to Hotel Revenue Management

Source: Accom News

Starfleet Media recently brought out a report titled The 2016 Smart Decision Guide to Hospitality Revenue Management that investigates how and why effective hotel revenue management aids widening profit margins. According to the report, “implementation of hospitality revenue management results in a nine percent average increase in RevPAR for large and very large hotels.”

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June 10, 2016
Restaurant Management and POS Systems: Definitive Guide Explains the Whys, Whats and Hows of Next-Generation Technologies

Source: PRWeb

“Starfleet Research today announced the release of The 2016 Smart Decision Guide to Restaurant Management and POS Systems. With expert insights and unbiased recommendations for deploying next-generation solutions to reduce costs, increase revenues and improve guest satisfaction, this 40-page buyers guide is required reading for any restaurant operator.”

Read the Press Release

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June 2, 2016
When, Why and How to Gate Content Along the Customer Journey

Source: Business2Community

“To gate means you are requiring some specific information from the viewer, usually via a form fill, in exchange for getting access to the content. According to Starfleet Media’s B2B Content Marketing and Lead Generation report, respondents estimate they keep 80% of their major content marketing assets gated.”

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May 24, 2016
Property Management Systems and Revenue Management Go Hand in Hand

Source: Hotel Management

“When properly executed, hotel revenue management can be used to deliver very substantial increases to top-line revenue growth and profitability. In fact, according to new research conducted by Starfleet Research, the implementation of hospitality revenue management results in a 9-percent average increase in revenue per available room for large and very large hotels. That percentage increase can translate into millions of dollars in additional profit on an annual basis.”

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April 28, 2016
Definitive Guide to Medical Practice Management Solutions Released; Starfleet Research Expands Into Healthcare IT

Source: PRWeb

Starfleet Research today announced the release of The 2016 Smart Decision Guide to Medical Practice Management Solutions. Featuring research, insights and recommendations for selecting and maximizing the value of a next-generation technology solution, this comprehensive and unbiased eBook is required reading for anyone seeking to improve efficiency and effectiveness in their medical practice.”

Read the Press Release

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April 4, 2016
More Companies Seek to Implement a Single Technology to Support Multichannel Campaign Management

Source: CustomerThink

According to The 2016 Benchmark Report on Omnichannel Marketing, released last month by Starfleet Research, more than half (54%) of companies continue to rely on channel-specific technologies to manage campaigns that straddle two or more channels, no matter that top-performing companies are more than twice as likely as others (76% compared to 34%) to leverage a single technology to support their multi-channel campaign management activities.”

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March 29, 2016
New Report From Starfleet Research Reveals Best Practices in Self-Service Business Intelligence

Source: PRWeb

Starfleet Research today announced the release of The 2016 Benchmark Report on Self-Service Business Intelligence. Written by leading industry analysts, and based on the experiences of 276 companies, the new report offers a comprehensive look at how companies today are utilizing self-service business intelligence and data visualization tools to generate actionable insights, improve business productivity and, ultimately, drive revenue growth and profitability.”

Read the Press Release

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March 28, 2016
Next Generation Technologies Key to Upgrading the Hotel Guest Experience, According to New Research

Source: Hotel News Resource

“Starfleet Research, the IT market research arm of Starfleet Media, today announced the availability of the new eBook: Upgrading the Hotel Guest Experience with Next-Generation Technologies.”

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March 6, 2016
Webinar: How to Select a Hotel Revenue Management System

Source: Hospitality Net

When: Thursday, March 10, 2016, 9 PST/Noon EST. “It’s no wonder that hotels and resorts are coming to embrace the technology solutions that enable next-generation revenue management with unprecedented zeal. Yet, implementation of the right solution is only half the battle, and getting from here to there can be a daunting task for even the largest, most sophisticated hoteliers.”

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February 24, 2016
Researching Next-generation PMS? Look No Further

Source: 4hoteliers

“Beyond improving operational performance, a next-generation PMS should play an instrumental role in enhancing the quality of the guest experience. In fact, there may be no better measure of technology performance than the degree to which the new system helps raise the level of overall guest satisfaction.”

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February 18, 2016
Let’s Get Off Our High Horse and Admit that Outbound Marketing Has Its Place

Source: Business2Community

By Jeff Zabin, CEO of Starfleet Media. “Think of it as just-in-case marketing versus just-in-time marketing, to borrow some jargon from the manufacturing sector. Success with just-in-case marketing happens when a decision maker unexpectedly receives a solicitation for a product or service that just happens to be of interest to them…. Success with just-in-time marketing happens when a decision maker is actively researching the product or service and looking for relevant information, including whitepapers and eBooks.”

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January 22, 2016
Stats, Facts and Future Trends

Source: Content Marketing Association

Starfleet Media found that 80% of B2B marketing professionals worldwide used the number of leads as a content performance metric last year. That percentage was down slightly from 2014, when it was 84%. Over the same period, other performance metrics gained ground, including sales conversions (from 78% in 2014 to 86% in 2015) and quality of leads (66% to 72%).”

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January 15, 2016
More B2B Marketers View Content Marketing as an Effective Tactic

Source: eMarketer

“Getting a large number of leads is only the beginning, especially as B2B marketers consider how content marketing can pay off over time. A May 2015 Starfleet Media study found that 80% of B2B marketing professionals worldwide used the number of leads as a content performance metric last year. That percentage was down slightly from 2014, when it was 84%.”

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January 13, 2016
B2B Companies Increase Content Marketing in 2016

Source: eMarketer

“While it’s some measure of success to attract people to a company website with clickbait headlines and engrossing content, the task of converting those visitors to paying customers is still outstanding. However, lead generation is good enough for some marketers. According to a May, 2015 study by Starfleet Media, 80 percent of B2B marketing professionals measure success based on the number of leads generated from content marketing efforts.”

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December 30, 2015
Time to Upgrade Your Revenue Management Capabilities? New Smart Decision Guide Offers a Roadmap for Success

Source: Hospitality Net

“Starfleet Research, the IT market research arm of Starfleet Media, today announced the release of The 2016 Smart Decision Guide to Hospitality Revenue Management. The guide is completely revised and updated from the 2015 edition, which was accessed not only by revenue management executives at hundreds of leading hotels, resorts and other lodging properties around the world but also by other hospitality executives planning to upgrade their revenue management capabilities… All five of the previous sponsors once again participated.”

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November 10, 2015
What Makes a Great Case Study?

Source: The Mad Marketer

“New research from Starfleet Media reveals that case studies and client success stories are the types of content B2B companies use most. In fact, 67 percent of 324 B2B marketers surveyed said they have used case studies or client success stories as part of their digital content marketing strategy over the past year. Perhaps case studies and client success stories are so popular because they are about real people, which makes them some of the most personal and versatile types of content you can use as a marketer.”

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November 3, 2015
2 Ebooks Explain Changing Restaurant Tech

Source: Premier Food Safety

“Today is a time of rapid change in the world of hospitality and restaurant technology. Point-of-sale systems in particular have been undergoing their most dramatic change since the shift from old-school cash registers to computers decades ago. All this change can make deciding which technologies to invest in confusing for restaurant operators. Two free eBooks from Starfleet Media help demystify restaurant tech and show operators a path to success.”

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October 21, 2015
Creating Online Content That Converts

Source: Smart Insights

“According to Starfleet Media‘s recent report, the primary objective for 92% of content marketers is generating more leads; 90% of them work to raise brand visibility, while 87% of marketers design their strategies to generate better leads.”

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October 15, 2015
Webinar: How Hotels, Resorts and Casinos are Winning with Next-Generation Hospitality Technology

Source: Agilysys

“In this webinar, Jeff Zabin, CEO of Starfleet Media and an expert on benchmarking best practices in hospitality technology, will explain how top-performing hotels, resorts and casinos are achieving their desired business objectives, based on the latest industry research. What key concepts should hoteliers keep in mind? What buying considerations should influence the purchase decision? How can they maximize the value of the investment? How can they drive continuous performance improvement?”

Register for the Webinar

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October 6, 2015
Wanna Get Your Content Manager Fired? Ignore Structure in Your Sales Enablement!

Source: CallidusCloud

Starfleet Media’s research found that a third of the companies they surveyed reported spending more than half of their marketing budgets on content marketing during the past 12 months; 16 percent (compared to only 10 percent the previous year) say they spent more than 70 percent of their marketing budgets on content marketing. That’s a lot of money spent, and only a third of it is getting used. Is there any doubt why content managers might feel like they have targets painted on their backs?”

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September 22, 2015
B2B Marketers Deem Content Marketing as Most Crucial Technology to Success

Source: KoMarketing

“Although content marketing may be an uphill battle at times, research shows that B2B marketers are still developing assets to achieve a wide variety of objectives. A report published by Starfleet Media found that 92 percent are investing in content marketing to generate more leads. Ninety percent of marketers say they are doing so to raise brand visibility, while 87 percent are striving to increase the quality of leads.”

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September 21, 2015
New Research on B2B Content Marketing Trends and Practices

Source: CustomerThink

“This summer, Starfleet Media published The 2015 Benchmark Report on B2B Content Marketing and Lead Generation. The Starfleet report is based on a survey of high- and mid-level marketing and sales professionals…. The Starfleet survey revealed a few incongruities that are worth noting. For example, 90% of survey respondents agree or strongly agree that unbiased third-party content is generally perceived as more credible than company-branded content, while 83% agree or strongly agree that third-party content generally produces higher-quality leads.”

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September 9, 2015
New Guide to Retail Management and POS Systems Points the Way to Next-Generation Retail Performance

Source: PR Newswire

Starfleet Media today announced the release of The 2015 Smart Decision Guide to Retail Management and POS Systems. Featuring analyst insights and expert recommendations for selecting and deploying a next-generation solution, this comprehensive and unbiased buyers’ guide is required reading for any merchant who seeks to catapult their retail operations, regardless of size or category, to the next level of efficiency, effectiveness and profitability.”

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August 28, 2015
Property Management Systems: New Guide Offers Roadmap for Success

Source: Hotel News Resource

“The requirements and expectations on the part of hoteliers can vary dramatically, and selecting a solution that best fits their organization’s specific needs can be a daunting task. With the release of The 2015 Smart Decision Guide to Hotel Property Management Systems, hoteliers can now have access to an unbiased and comprehensive framework for evaluation, enabling them to not only select the right solution but also maximize the value of their investment once it is implemented.”

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August 20, 2015
What’s the Best Way to Grow a Testing Team? Experts Share Their Insight

Source: Brooks Bell

“In 2015, 45 percent of business-to-business marketing teams utilized testing to optimize their content, up from 43 percent in 2014, according to research firm Starfleet Media. This reflects a broader trend of adoption among decision makers in all industries.”

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July 29, 2015
B2B Marketers Still Seek Demand Gen Strategy Improvement

Source: KoMarketing

Starfleet Media found that most marketers are using content to increase the quality of leads. 87 percent said that they would like to generate better leads through the use of content. A majority of respondents (67 percent) claimed that they had put case studies to use over the past 12 months. Sixty-two percent said they had released white papers, while 58 percent cited webinars and videos.”

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July 23, 2015
Buyer’s Guide to Hotel Property Management Systems Offers a Stunning View of Next-Generation Capabilities

Source: PR Newswire

Starfleet Media today announced the release of The 2015 Smart Decision Guide to Hotel Property Management Systems. Featuring analyst insights and expert recommendations for deploying a next-generation solution to streamline operations, improve guest satisfaction and increase revenues, this 40-page buyer’s guide is required reading for anyone who seeks to bring these benefits to their hotel, resort or other lodging property.

Read the Press Release

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July 7, 2015
Whitepaper, Case Study or eBook – Which Gated Asset Should You Start With?

Source: Content Boost

“Research shows that more marketers are leveraging these assets in order to accomplish a number of objectives. In fact, according to a new study from Starfleet Media, whitepapers, case studies and eBooks were listed within the top four content assets that companies have put to use within the last 12 months”

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June 17, 2015
Next-Generation Property Management Systems Key to Maximizing Efficiency and Driving Revenue Says New Study

Source: Business Wire

“Based on extensive research conducted by Starfleet Media, the document reveals how hotels are looking to new PMS technology to optimize efficiency, maximize revenue and profitability, and drive competitive advantage in a crowded marketplace.”

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June 10, 2015
How Tech Can Help B2Bs Elevate Content Efficiency

Source: eMarketer

“Q2 2015 polling by Starfleet Media found similar results when it looked at tools used for content marketing as well as lead generation. Nearly eight in 10 B2B marketing professionals worldwide used website analytics tools, the top response, and about three-quarters leveraged No. 2 marketing automation solutions. In comparison, just over three in 10 used collaboration or project management platforms to coordinate and track such efforts.”

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June 10, 2015
B2B Marketers Leverage Content Initiatives to Meet Critical Business Objectives

Source: KoMarketing

“According to The 2015 Benchmark Report on B2B Content Marketing and Lead Generation from Starfleet Media, a majority of B2B marketers are using content marketing to generate more/better leads, raise brand visibility, and demonstrate thought leadership in their industry.”

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June 8, 2015
B2B Content Marketing: Top Tactics, Goals, and Tools

Source: MarketingProfs

“Case studies and client success stories are the content types that B2B companies most use, according to a recent report from Starfleet Media. The report was based on data from a survey of 324 B2B marketers and salespeople from around the world. Respondents work for B2B companies in a wide range of industries, including technology, manufacturing, and business services.”

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June 2, 2015
Is Content Marketing the Next Big Thing in Lead Generation?

Source: The Content Standard

“According to Starfleet Media, nearly one-third of marketers plan to increase the content portion of their marketing budgets over the next year, with the average company producing 5.5 content assets per month — a nearly 20 percent increase over content production from the prior year. More than ever before, that content is being emphasized as a prime resource for lead generation. “

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May 26, 2015
5 Things You Need To Know About Content Marketing Right Now

Source: Scribewise

“Ebooks, infographics and third-party licensed research reports are hot right now. A brand new report released by Starfleet Media details the state of B2B content marketing. The report is filled with interesting tidbits and insights, but perhaps most compelling are the three pieces of content marketing companies say they have the most success with: ebooks, infographics and research reports.”

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May 21, 2015
Starfleet Media Releases Authoritative Study on B2B Content Marketing and Lead Generation

Source: PR Newswire

Starfleet Media today announced the release of its annual research study, called The 2015 Benchmark Report on B2B Content Marketing and Lead Generation. The report provides an up-to-date snapshot of how B2B companies are evolving their content marketing capabilities in their efforts to demonstrate thought leadership, raise brand visibility and generate qualified leads.”

Read the Press Release

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April 20, 2015
SMB Spotlight: 3 Important Cost-Savings Benefits of Marketing Automation

Source: Salesforce.com

“According to benchmark data collected by Starfleet Media, companies outsource 68% of their content development activities, 64% of their content asset design activities, and 51% of their demand generation activities. With marketing automation’s visual landing page and email editors — along with its demand generation functionality — you can design and create marketing collateral and demand gen programs with ease, freeing up some budget typically devoted to outsourcing.”

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April 15, 2015
New Buyers’ Guide Reveals “Everything You Need to Know” about Restaurant POS Systems

Source: Hospitality Trends

“Almost one-quarter (23%) of restaurateurs who have not purchased a new POS System within the past 3 years plan to do so in the next 12 months. What buying considerations and evaluation criteria should influence the purchase decision? How can restaurants, including not only fine-dining establishments but also quick service operations, cafes and bars, maximize the value of the investment? The 2015 Smart Decision Guide to Restaurant POS Systems addresses these and many other questions, helping prospective buyers make the right choices.”

Read the Article

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April 6, 2015
Buyers’ Guide to Restaurant POS Systems Now on the Menu for Improving Restaurant Operations and Revenue

Source: PR Newswire

Starfleet Media today announced the release of The 2015 Smart Decision Guide to Restaurant POS Systems. Featuring research data, analyst insights and expert recommendations for deploying next-generation POS systems to streamline restaurant operations, reduce costs, improve customer satisfaction and increase revenues, this 39-page buyers’ guide is required reading for any restaurant owner or manager who seeks to bring these benefits to their business.”

Read the Press Release

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March 29, 2015
How Social Media Measurement Can Help Fix Your Content Marketing Problems

Source: CyberAlert

“Marketers must create smarter content based on data about audience needs and wants. Starfleet Media CEO Jeff Zabin agrees that social media analytics are the solution to the content tsunami. Social media monitoring and measurement allows marketers to understand their audiences and learn what content resonates with their audiences, he explains.”

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March 23, 2015
Social Listening and Analytics: The Key to Improving Content Marketing

Source: Business2Community

By Jeff Zabin, CEO at Starfleet Media. “With advances in social listening and data analytics, companies now have the opportunity to gain real insights into what matters most to prospects. Marketers can understand, at a granular level, what information their target audiences may actually be seeking and, also, how best to present that information.”

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March 19, 2015
Is There Too Much “You” in Your Content Marketing?

Source: Madison Miles Media

Third-party content is generally perceived as more reliable than company-branded content. A recent study by Starfleet Media found that 89 percent of marketers have this perception, while 76 percent agree that third-party research generally produces better-quality leads than company-branded content. This is especially important for B2B.

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March 12, 2015
The Pros & Cons of Outsourcing Content Marketing

Source: Lead Agency

Getting your B2B content marketing strategy wrong can drain your company’s time and resources, and even damage your brand’s reputation.B2B companies are outsourcing an average of 68% of their content development and distribution, according to Starfleet Media, which begs the question: is content marketing best left to the experts?

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February 20, 2015
How to Write a Case Study and Why You Need Them

Source: Teagarden Tech

The venerable case study — a tactic that’s been part of integrated marketing campaigns since David Olgivy was writing copy — is still relevant in the age of digital marketing. Marketers and businesses rank the case study as one of the most effective content marketing tactics, according to Starfleet Media.

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February 10, 2015
To Gate, Or Not To Gate?

Source: Demand Gen Report

When presented at the right time, customers will provide contact details and other information after the marketer has established a credible relationship. According to a recent benchmark report by Starfleet Media, respondents estimate they keep 80% of their major content marketing assets gated. Certain content types are rarely gated, however.

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December 5, 2014
3 Savvy Actions That Will Reward Your B2B Content Marketing Investment

Source: The Slade Group

Outsourcing your content management and production can deliver a measurably higher ROI than hiring skill sets. According to Starfleet Media’s research findings, marketers will continue to outsource a large portion of their content marketing activities over the next 12 months – in some areas, even more than they do currently.

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November 25, 2014
Buyers’ Guide to Hospitality Revenue Management Points the Way to Increased Hotel Profits

Source: PR Newswire

Starfleet Media today announced the release of The 2015 Smart Decision Guide to Hospitality Revenue Management. Featuring research data, analyst insights and expert recommendations for putting the right technologies and strategies in place to increase revenue per available room (RevPAR) and overall hotel profitability, this 38-page buyers’ guide is required reading for anyone interested in bringing the science of next-generation Hospitality Revenue Management to their hotel or resort property.

Read the Press Release

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November 25, 2014
B2B Marketing Outsourcing – Is Your Product Too Complex?

Source: The Really B2B Marketing Blog

When it comes to outsourcing B2B marketing activities there are a myriad of different factors to take into account…. On average, B2B marketers outsource 68% of their content development (writing and editorial) activities, 64% of their content asset design activities and 51% of their demand generation activities, according to Starfleet Media.

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November 5, 2014
The Perilous Path of Overly Promotional Branded Content

Source: iAcquire

“The audience comes first and your brand needs to come second, otherwise you run the risk of sounding annoyingly self-promotional and losing readership… A case study from Starfleet Media…shows the type of content small businesses used most over the past 12 months.”

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October 28, 2014
Is There a Crisis of Confidence in Content Marketing?

Source: Business2Community

“Despite their commitment to content marketing, many marketers are not satisfied with the results produced by their content marketing efforts. For example, in a July 2014 survey by Starfleet Media, 35% of respondents said they had “not been successful at all” with their content marketing efforts.”

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October 22, 2014
B2B Content Marketing – Five Reasons It’s So Tough to Track

Source: Inside Updates

“According to Starfleet Media, 63% of B2B companies plan on increasing their content marketing budget in 2015. These businesses intend to employ content in a variety of ways, and are hoping to see some important benefits from these efforts.”

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October 14, 2014
Do B2B Buyers Really Fill Out Web Forms To Download Content?

Source: Business2Community

“Buyers don’t download things from your website, do they? I’m here to tell you that buyers really do fill out forms to download content they find useful…. If you need more evidence that landing pages for your content are the way to go, Starfleet Media found that 80% of B2B marketers gate nearly all of their content and require information from readers if they want to download.”

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October 9, 2014
Benchmarks For B2B Content Marketing In 2014

Source: Snitchim.com

“In a survey recently conducted and published by Starfleet Media, it was revealed that almost 63% of B2B marketers surveyed intend to allot a larger percentage of their marketing budgets over the next year specifically to content marketing. The survey also showed that 23% of respondents intended to double their content marketing budgets over the next 12 months.”

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October 3, 2014
Heightened Web Traffic Still Equals Content Marketing Success

Source: The Content Standard

“Web traffic has long been a focal point when tracking a brand’s online presence; however, today’s B2B marketers are also leaning on sales-lead quality to specifically gauge the success of their content marketing objectives. These objectives include particular focus on increasing brand visibility and driving more quality sales leads, according to Starfleet Media…. A whopping 93 percent of marketers use content marketing particularly for brand visibility.”

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September 26, 2014
5 Takeaways from the Benchmark Report on B2B Content Marketing

Source: Weidert Whole Brain Marketing Blog

“As Fall starts this week, and thoughts begin to turn toward next year, it’s a good time to reflect on what you’ve been able to accomplish with your B2B content marketing so far this year. And part of that reflection should include seeing how you compare to other B2B marketers… Here are my top 5 takeaways, and what I see as the key implication of the [report] from Starfleet Media.”

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September 22, 2014
What’s the Real Deal with Marketing Content?

Source: CMS Wire

“Talk to any marketer today about her demand generation strategy and she’ll regale you with stories of the magical properties of content. It’s consuming increasing amounts of money, according to Starfleet Media. Specifically, marketers now spend 20 to 50 percent of their budgets on content creation — and 25 percent plan to spend even more in 2015.”

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September 19, 2014
Is Content King in B2G Marketing?

Source: Government Sales Insider

“Content may be king in the world of business-to-business (B2B) marketing, but getting it produced, distributed, and consumed can be a royal pain for marketers…. A recent Starfleet Media study of our friends in the B2B world states two out of three marketers are investing MORE resources to develop and disseminate content….The results made me wonder whether these content marketing trends are equally relevant in the similar but unique realm of B2G marketing.”

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September 17, 2014
B2B Companies to Grow Content Marketing Budgets in 2015

Source: Performance Marketing Insider

“Content marketing has been a powerful tool for all types of companies for many years. Due largely to Google updates and other online trends, the value of great content is expected to continue to go up long into the future. According to Starfleet Media, this fact is not being lost on most B2B brands with a web presence.”

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September 15, 2014
Attracting New Customers the Primary Content Marketing Focus for B2B

Source: Bureau Van Dijk

“B2B marketers are primarily focused on attracting new customers with their content marketing. According to Starfleet Media, 91 per cent of professionals in the industry see this as the main reason why their company has invested in content.

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September 15, 2014
B2B Companies Use Content Marketing to Gain Customers

Source: KoMarketing Industry News

“[Most] B2B companies say that their primary objective for content marketing is to acquire new customers, according to Starfleet Media…. Nearly 89 percent of respondents said that their primary objective for investing in content marketing was to generate more leads.”

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September 12, 2014
B2B Marketing Content Has Unique Objectives

Source: Aptara Editorial

“While deciding on their next B2B marketing move, leaders will want to observe what has gone before… [According to] Starfleet Media, 69 percent of companies have created case studies this past year, making these the most popular choice. Branded informational materials were all over the list, with eBooks at 53 percent deployment…. White papers, long a stalwart force in the industry, are still used by 63 percent of businesses.”

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September 10, 2014
B2B Companies Will Expand Their Content Marketing Budgets Next Year

Source: Brafton Content Marketzine

“B2Bs are investing more heavily in content marketing as they continue to see it’s one of the best ways to reach online audiences. Starfleet Media asked B2B brands about their spending and deployment of custom content, and it turns out that 28 percent spend more than half of their overall marketing budgets on content, and 63 percent will increase their spend over the course of the next year.”

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September 9, 2014
2014 B2B Content Marketing Benchmarks

Source: MarketingProfs

“Nearly two-thirds of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from Starfleet Media. Moreover, almost a quarter of the B2B marketers surveyed plan to more than double their spending on content marketing in the year ahead. None of marketers surveyed plan to reduce their spending on content marketing over the next 12 months.”

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September 5, 2014
B2Bs Increasingly Stress Content Marketing

Source: Engage Magazine

“Content marketing is increasingly becoming a priority for B2B marketers, data from a recent survey show. Sixty-three percent of B2B marketers plan to shift more of their marketing budget dollars into content marketing over the next 12 months, according to Starfleet Media. When it comes to distribution tactics, nearly all use their in-house staff to do outreach…. The small sampling of B2B marketers hints at a shift in priorities and a greater emphasis on content marketing.”

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September 2, 2014
Webinar: B2B Content Marketing — It’s Not Just Lead Gen

Source: eMarketer

“We’re seeing rising budgets and lingering dissatisfaction with B2B content marketing… In a July 2014 survey by Starfleet Media, 35% of respondents said they “have not been successful at all” with their content marketing efforts.”

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August 25, 2014
New Lead Generation Benchmarks in 2014

Source: wiki.leadspedia

Starfleet Media released their annual “Benchmark Report on B2B Content Marketing and Lead Generation.” There were many key takeaways that reflected changes in content production and how leads were being found. In terms of investing in content marketing, more than 91 percent of businesses sought to acquire new customers as their primary objective. Relatedly, they were more than 2.5 times more likely to seek new customers than they were to retain them.”

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August 20, 2014
B2B Content Marketers Attract New Customers

Source: Kick Wire

“Marketers are increasingly turning to content marketing to show their customers, and potential customers, what they have that is of value. This [Starfleet Media] study used followers of a content marketing SME as the main pool of respondents, so we don’t look at this as representative of all marketers, only those already interested in content marketing. So, if you want to know what content marketers think, keep reading…”

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August 14, 2014
16 B2B Content Marketing Stats You Need To Know Today

Source: Yahoo! Small Business Advisor

“Jeff Zabin, CEO of Starfleet Media and celebrated business researcher, recently released his 2014 Benchmark Report on B2B Content Marketing and Lead Generation. The report was created with the intention of “provid[ing] a rich, up-to-date snapshot of how B2B companies are creating, licensing and utilizing content assets in their incessant quest to demonstrate thought leadership, raise brand visibility, and, perhaps most importantly, generate qualified leads.”

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August 11, 2014
7 Key Insights into B2B Content Marketing and Lead Generation

Source: Business2Community

“The 2014 Benchmark Report on B2B Content Marketing and Lead Generation reveals various insights into how B2B companies are creating, licensing and utilizing content assets to demonstrate thought leadership, raise brand visibility – and, perhaps most importantly, generate qualified leads. Some of the insights are obvious; others are not. The research was conducted in Q2 2014 by Starfleet Media; 261 B2B marketing and sales professionals participated.”

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August 10, 2014
Starfleet Media Measures the State of Content Marketing, Lead Generation of B2B industry

Source: Legal Marketing Association

“B2B companies should use content assets for the purpose of proving thought leadership, increasing brand awareness and generating further leads, according to a report by Starfleet Media… The report identified [multiple] points for consideration for B2B marketers and their use of content assets.”

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August 8, 2014

The 2014 Smart Decision Guide to Hotel Property Management Systems Offers Recipe for Success in Hotel Software

Source: PR Newswire

Starfleet Media today announced the release of The 2014 Smart Decision Guide to Hotel Property Management Systems. Featuring research data, analyst insights and expert recommendations for reducing costs while increasing occupancy, revenue per available room (RevPar) and overall profitability, this 35-page eBook is required reading for anyone managing a hotel, resort or other lodging property.”

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August 8, 2014
B2B Marketers Say Content Marketing Isn’t Working

Source: Business Record

“A recent study conducted by Starfleet Media offers some interesting food for thought. More than a third of the B2B marketers say that their content marketing efforts have not been successful. After reading through the survey results — I think I can understand why…”

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August 8, 2014
7 Rock-solid Stats About Content Marketing

Source: Southerly

“Despite the fact that many large companies will this year employ a content manager and content team in-house, Starfleet Media reports that businesses of all sizes are all more or less equally as likely (63% of larger companies versus 69% of the smaller firms) to outsource content development (such as creative writing) and design to a creative agency or external developer.”

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August 7, 2014
More Than One-in-Three B2B Marketers says Content Marketing Unsuccessful

Source: Integrated Marketing Summit

Starfleet Media‘s mission in authoring this report was to give a clearer picture of how B2B companies are creating and utilizing content assets, how much they spend, how they measure results and what their challenges are for the future. We think this groundbreaking report, which garnered the views of 261 marketing and sales professionals across all sectors, does just that.”

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August 6, 2014
Content Marketing a Key Element in Quality B2B Lead Generation

Source: The Content Standard

“Business-to-business companies are flocking to content marketing to increase B2B lead generation, according to Starfleet Media. The 2014 Benchmark Report on B2B Content Marketing and Lead Generation found that most B2B companies are using content marketing to not only generate more leads, but also better-quality leads.”

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July 23, 2014
Starfleet Media: Content Marketing is in, Use it Wisely

Source: TMCnet

“Today, B2B marketers are veering away from thrusting information on customers, and are making an effort to attract targeted prospects by providing quality content and value. Starfleet Media‘s new benchmark report demonstrates how B2B marketers are using content marketing to improve brands and generate leads.”

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July 22, 2014

Starfleet Media Releases Groundbreaking Study on B2B Content Marketing and Lead Generation

Source: PR Newswire

Starfleet Media today announced the release of a new research study, called The 2014 Benchmark Report on B2B Content Marketing and Lead Generation. The study was designed to provide a current snapshot of how B2B companies are creating, licensing and utilizing content assets in their incessant quest to demonstrate thought leadership, raise brand visibility and generate qualified leads.

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June 18, 2014
B2B Roundup

Source: Madison Logic

“Content marketing is becoming one of the leading tools for B2B marketers. However, companies must find the appropriate balance between using objective branded content assets and third-party content assets. Jeff Zabin, CEO of Starfleet Media and bestselling business author, recently discussed these key points.”

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June 16, 2014
B2B Content Marketing and the Importance of Objectivity

Source: Business2Community

By Jeff Zabin, CEO at Starfleet Media. “It was no secret sixty years ago – and it’s no secret today – that companies have limited credibility when it comes to hawking their own wares. It’s a different story, however, when the messages and content are coming from independent third-party sources.”

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May 30, 2014
B2B Content Marketing And The Power Of Specificity

Source: Business2Community

By Jeff Zabin, CEO at Starfleet Media. “The old adage that if you try to be all things to all people you can end up being nothing to nobody certainly rings true in the context of B2B content marketing. It’s a truism that many companies are discovering first-hand with respect to some of their gated content assets – namely, those with topics that are too broad in scope to be of any real interest to people researching specific solutions.”

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April 22, 2014
Starfleet Media Unveils Turnkey Marketing Program for Companies in Selected Niche Markets

Source: PR Newswire

Starfleet Media announces the forthcoming publication of its first Smart Decision GuidesTM. Titles include The 2014 Smart Decision Guide to Hotel Property Management, The 2014 Smart Decision Guide to Food Service Packaging, The 2014 Smart Decision Guide to Insurance Agency Management Systems, and The 2014 Smart Decision Guide to Learning Management Systems.”

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In comparison, just over three in 10 used collaboration or project management platforms to coordinate and track such efforts. – See more at: http://www.emarketer.com/Article/How-Tech-Help-B2Bs-Elevate-Content-Efficiency/1012588#sthash.huoJkeZN.dpuf