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Content Marketing Assets: Bits and Atoms

Posted May 20th, 2017

The Starfleet team is heads down developing new commissioned eBooks on a range of topics, from next-generation electronic health records to advanced retail management technologies. Many of these content assets will be used for distribution at upcoming industry conferences. Solution providers will ship hard copies for use as handouts at their exhibitor booths. One such conference is HITEC, the world’s largest hospitality technology event, which takes place next month in Toronto. While we won’t be physically attending this year, our market research will have a physical presence. That’s because seven of our clients, including some of the largest solution providers in the hotels and resorts technology space, have commissioned new content assets in support of their marketing and sales activities at the conference. In this age of digital content assets, web-based content distribution and online lead generation, printed materials displayed in racks or stacked on tables in vendor exhibition halls continue to play an important role in helping companies raise brand visibility, demonstrate thought leadership and generate qualified leads. Indeed, when it comes to B2B content marketing, print is still alive and well.

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Webinar Series: Hospitality Technologies

Posted October 15th, 2015

This month, Starfleet Media kicks off its webinar series on best practices in implementing new hospitality technologies. The first webinar, sponsored by Agilysys, is entitled “How Hotels, Resorts and Casinos are Winning with Next-Generation Hospitality Technology.” This groundbreaking session, which will take place October 20, will address how hotels, resorts and casinos can boost efficiency, enhance service and create loyalty with  next-generation hospitality technologies. Attendees can register (or watch the replay) here. The second webinar, sponsored by Duetto, will focus on technology innovation in hospitality revenue management. The third webinar, also sponsored by Agilysys, will explore ways to enhance the hotel guest experience with next-generation technologies and capabilities. Registration details and other information for these upcoming webinars will be posted next month. Additional webinars in this series, on topics that include business intelligence for hotels, resorts and casinos, will be announced soon.