90% of Starfleet Media Readers Rate Smart Decision Guides as Either “Valuable” or “Extremely Valuable”
Posted October 13th, 2017
According to our 2017 Reader Survey which this year consisted of 326 respondents, 90% of industry practitioners who downloaded one or more Smart Decision Guide titles within the past 6 months rated the resource(s) as either “valuable” or “extremely valuable” in the context of their current research and buying decision needs. The titles included topics relevant to several different industry audiences, including hoteliers, restaurant operators and medical IT decision makers. More than one-third (34%) of respondents rated the content as “extremely valuable.”
Starfleet Media Announces “Soft Launch” of New Industry-Specific Resources
Posted August 30th, 2017
Some people call them ezines or just zines. Some people call them online or digital publications. Some old timers still refer to them as magazines. In any case, we’re pleased to announce the “soft launch” of two industry-specific resources in two of our primary IT market research coverage areas: namely, hotels and restaurants. Aptly titled Hotel Technology News and Restaurant Technology News, these new resources will serve as premier sources of information and insights related to technology innovation at the world’s leading hotels and restaurants, respectively. Our reporting, research and opinion pieces will reveal how forward-thinking hoteliers and restaurateurs are upgrading their technology capabilities to improve operational performance and the quality of the guest experience, and how top solution providers are advancing the frontier on next-generation hospitality technologies. The resources, which will benefit both solution providers and industry practitioners and also serve to broaden our sphere of influence as well as our content marketing and lead generation capabilities in the hospitality sector, will officially launch next month. “Weekly Dispatch” email newsletters will be distributed to subscribers (including the many thousands already in our database) on an opt-in basis.