Blog

Starfleet Leads the Pack with Co-branded eBooks in the Hospitality Sector

Posted August 17th, 2018

It was a busy summer at Starfleet Media and Starfleet Research, our IT market research arm, in terms of content production and demand generation of co-branded eBooks, with more than a dozen new titles recently (or soon to be) released in partnership with some of the world’s leading technology solution providers. Hospitality IT has long been one of our industry focus areas. It’s no surprise, then, that more than half of the new eBook titles (some of the covers are shown below) explore various aspects of technology-enabled business improvement for hotels and resorts. We are proud to lead the pack of market research firms (and all others) in the production and distribution of commissioned eBooks for this dynamic industry sector. Starfleet Research brings an unmatched “cloak of credibility” in the eyes of hotel operators that invariably results in more leads and higher quality leads. And our market presence in this sector continues to grow with the success of Hotel Technology News, which is fast becoming a leading industry resource. The fact that all of the solution providers previously partnered with us on other co-branded eBooks speaks to the value of these resources for use in content marketing and lead generation activities and the overwhelming demand we continue to receive for new commissioned eBooks.

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Want to See Your Data? All You Have to Do is Ask

Posted July 2nd, 2018

Starfleet Media, its affiliates and subsidiary properties deliver high-value content to industry practitioners. We also deliver qualified prospect information (“leads”) to B2B technology solution providers. GDPR regulations allow people in the EU to review their personal data from an organization. If you would like to see the data that Starfleet Media may have collected and retained about you, please fill out the Request My Data form and submit your request. We will deliver the information on record, if any, or provide you an update on your query. We generally respond within three (3) business days. Continue reading

Starfleet’s B2B Content Assets Speak Your Language

Posted June 19th, 2018

Given that most of our client partners have a global presence, many of them with offices scattered across various parts of the world, including Europe and Asia, it’s no surprise that we’re often asked to translate our content assets into foreign languages for localized content marketing and lead generation campaigns. We’re happy to comply and are humbled by the fact that, increasingly, our content assets on technology-enabled business improvement in industry sectors that include hospitality, retail and healthcare are becoming recognized as authoritative resources even in non-English speaking markets.

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Starfleet Media and HotelClocks.com to Give Away Ten Hermle Clocks to Hotel IT Decision Makers

Posted May 25th, 2018

Starfleet Media today announced a promotional giveaway with HotelClocks.com, the leading wholesale distributor of exquisite clocks to luxury hotels and resorts. For the next month, IT decision makers and others looking to get up to speed on the latest hotel technology can have a chance to win the oldest hotel technology — and, indeed, no hotel technology is older than clocks. The two companies will jointly give away ten (10) Ferrum Quartz Regulator Wall Clocks by Hermle, one of the world’s most prestigious clockmakers. Each clock has a list price of $600.

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Starfleet Media Commits to GDPR Compliancy

Posted April 26th, 2018

As most B2B marketing services providers with a global presence are well aware, the EU’s General Data Protection Regulation (GDPR) go into effect next month. GDPR legislation requires that marketing service providers like Starfleet Media, which captures leads from all over the world on behalf of our B2B clients, follow certain privacy rules when it comes to collecting, tracking, or handling EU-based prospect data. The GDPR applies to any vendor that processes or stores data of propspects in the EU, even if, like Starfleet Media, they don’t have a physical office in Europe. Many of our clients’ legal departments have recently contacted us to confirm that we will be able to satisfy their own policies for GDPR compliance. The answer is a resounding “yes.” At Starfleet Media, we have always been committed to personal data and privacy laws and we are now taking the necessary steps to ensure that we comply with the new legislation for capturing and distributing prospect data in the form of qualified leads from European countries.

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Starfleet Media Partners on Upcoming Hospitality Technology Events

Posted March 22nd, 2018

Starfleet Media  is pleased to announce its participation in two upcoming events serving the hospitality industry. Both events are hosted by The PRYSM Group, which ranks as the UK’s largest independent trade exhibition organizer.  Hotel Technology News, a Starfleet Media publication, is serving as media partner for Hotel & Spa Tech Live, which takes place in London, September 25-26.  Hotel & Spa Tech Live is the UK’s leading event for the technology, systems, products, and services that are breaking new ground in the hotel and spa sector. Restaurant Technology News, another Starfleet Media property, is serving as media partner for Restaurant & Bar Tech Live, which is Europe’s largest exhibition dedicated to the emerging technology and services that are forming the future of restaurants and bars.

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Starfleet Media Partners with Restaurant Activity Report

Posted February 12th, 2018

We have recently established several new strategic partnerships to support the continued growth of our IT restaurant management practice area. Foremost among these strategic partnerships is The Restaurant Activity Report, which since 1998 has been the industry leader in providing research data about new restaurants opening up and changing hands throughout the United States. What sets this organization apart from all the others is a research staff which spends hundreds of hours each month manually scouring new business data. As the team confirms new leads or gathers activity data, they upload it to the website and send an email notification to each member who has decided to opt in. Members can also log in at any time to see leads or data, even if they have declined to be part of the email notification system.

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Smart Decision Guides Get a Makeover

Posted January 4th, 2018

Starfleet Media is starting the New Year with a fresh look for our core content assets, including our ever-popular Smart Decisions Guides. These resources have undergone only minor changes in design over the past five years. Feedback on the new design treatment has been overwhelmingly positive. The new templates will be utilized starting next month with the release of The 2018 Smart Decision Guide to Hospitality Revenue Management. The landing pages for our content assets have also been redesigned. In addition, we’ve raised the bar on our co-branded eBooks, including several new hospitality-related titles publishing this month. Cutting-edge and even futuristic graphic design work on the part of our visual communications team makes our high-value content all the more compelling and engaging.

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Best Practices for Leveraging the Licensed Version of a Smart Decision Guide

Posted December 14th, 2017

As we’ve often noted, as as we hear repeatedly from our clients, a large part of the value of the Smart Decision Guide program is the PDF licensed version with the underwriter’s logo only on the cover and company profile page only in the appendix. The benefits of this valuable content asset can’t be overstated. Yet not all participating solution providers take full advantage of it. Some solution providers showcase their licensed version on their homepages and in their blogs and resource libraries. They distribute copies at industry trade shows. They email it as an attachment to prospects. And they use it as the basis for any number of other content marketing activities, including email blasts and third-party syndication, resulting in dozens or hundreds of additional leads for their sales pipeline. We are always pleased to see solution providers maximizing their investments in the Smart Decision Guide program by putting their licensed versions of the content asset to good use.

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90% of Starfleet Media Readers Rate Smart Decision Guides as Either “Valuable” or “Extremely Valuable”

Posted October 13th, 2017

According to our 2017 Reader Survey which this year consisted of 326 respondents, 90% of industry practitioners who downloaded one or more Smart Decision Guide titles within the past 6 months rated the resource(s) as either “valuable” or “extremely valuable” in the context of their current research and buying decision needs. The titles included topics relevant to several different industry audiences, including hoteliers, restaurant operators and medical IT decision makers. More than one-third (34%) of respondents rated the content as “extremely valuable.”

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New Resources, Including Smart Decision Guides, Inform Hospitality IT Decision Makers

Posted September 15th, 2017

With the recent launch of Hotel Technology News and Restaurant Technology News, Starfleet Media continues to expand its footprint in the hospitality IT sector. Reception to the new trade publications has been very positive, with new subscriber signups exceeding expectations. Awareness has been largely driven by organic search and well as through our industry partners. Meanwhile, we have released several co-branded eBooks on hospitality technology, and The 2017 Smart Decision Guide to Hotel Property Management Systems was also released last month. The 2017 Smart Decision Guide to Restaurant Management and POS Systems is scheduled for release next month. Both Smart Decision Guides have been completely revised and expanded from previous editions to reflect the latest market trends, guest behaviors and technological innovations.

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Starfleet Media Announces “Soft Launch” of New Industry-Specific Resources

Posted August 30th, 2017

Some people call them ezines or just zines. Some people call them online or digital publications. Some old timers still refer to them as magazines. In any case, we’re pleased to announce the “soft launch” of two industry-specific resources in two of our primary IT market research coverage areas: namely, hotels and restaurants. Aptly titled Hotel Technology News and Restaurant Technology News, these new resources will serve as premier sources of information and insights related to technology innovation at the world’s leading hotels and restaurants, respectively. Our reporting, research and opinion pieces will reveal how forward-thinking hoteliers and restaurateurs are upgrading their technology capabilities to improve operational performance and the quality of the guest experience, and how top solution providers are advancing the frontier on next-generation hospitality technologies. The resources, which will benefit both solution providers and industry practitioners and also serve to broaden our sphere of influence as well as our content marketing and lead generation capabilities in the hospitality sector, will officially launch next month. “Weekly Dispatch” email newsletters will be distributed to subscribers (including the many thousands already in our database) on an opt-in basis.

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