According to our 2017 Reader Survey which this year consisted of 326 respondents, 90% of industry practitioners who downloaded one or more Smart Decision Guide titles within the past 6 months rated the resource(s) as either “valuable” or “extremely valuable” in the context of their current research and buying decision needs. The titles included topics relevant to several different industry audiences, including hoteliers, restaurant operators and medical IT decision makers. More than one-third (34%) of respondents rated the content as “extremely valuable.”
People who had recently accessed one or more Smart Decision Guides were sent at random an opt-in email with a link to a brief survey consisting of multiple-choice questions related to their experiences and level of satisfaction with the quality of content. The results are similar to those of previous annual surveys. “We take a lot of pride in the quality of our research,” said Jeff Zabin, Research Director of Starfleet Research. “It’s gratifying to know, based on reader feedback, that our Smart Decision Guides continue to benefit the vast majority of our readers.” According to the research, 87% of respondents view Smart Decision Guide content as “objective and unbiased” while almost one-quarter (23%) of respondents indicated that they shared Smart Decision Guide content (or related links) with colleagues and others in their organizations.