Posted April 2nd, 2017
Sometimes, as they say, the pioneers are the ones with arrows in the back. Astute B2B marketers recognize that improving the outcomes of their content marketing campaigns means learning from others – preferably, from other companies operating in the same competitive arena. Marketers need to understand what works and what doesn’t in terms of tactics, tools, channels and content assets.
It only makes sense, therefore, to closely observe and emulate the practices of top-performing companies. In fact, according to preliminary research for The 2017 Benchmark Report on B2B Content Marketing and Lead Generation, which publishes next month, 72% of B2B content marketers indicate that they spend time benchmarking best practices in content marketing and lead generation. This helps them mitigate failure and replicate success stories in the context of their own content marketing activities.
The 2017 Benchmark Report on B2B Content Marketing and Lead Generation will offer fresh insights into how B2B companies have evolved their content marketing and lead generation capabilities over the previous year. Click here to take the survey that serves as the basis for the research.