Posted December 11th, 2016
We’re going all out for the next edition of our benchmark report on B2B content marketing and lead generation, expanding the scope of the survey questions and nearly doubling the sample size of the qualified participants. To liven things up, we’re also revamping the design and populating the pages with an animated cast of characters.
Set to publish in April, The 2017 Benchmark Report on B2B Content Marketing and Lead Generation will offer fresh insights into how B2B companies have evolved their content marketing and lead generation capabilities over the previous year. It will also uncover their plans for the future, including specific business outcomes they aim to achieve in terms of key performance metrics. Click here to take the survey that serves as the basis for the research.
To be sure, B2B companies on the whole are becoming increasingly smart and sophisticated in harnessing the power of content marketing to demonstrate thought leadership, raise brand visibility and generate qualified leads. They are enjoying unprecedented success with their content marketing activities – and are anticipating even greater success going forward. The 2017 Benchmark Report on B2B Content Marketing and Lead Generation will reveal how, exactly, top performers are achieving this success.